Events & Opportunities
Events & Opportunities (CADMO) connects Colorado’s destination leaders to impactful events, sponsorships, and high-visibility opportunities that strengthen the state’s visitor economy. From CADMO-hosted convenings to strategic partnerships and major moments—such as activations surrounding the Sundance Film Festival and opportunities tied to the Michelin Guide—this page serves as your central hub to explore upcoming events, collaboration opportunities, and ways to engage.
Opportunites
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Michelin Guide Colorado
In partnership with the Michelin Guide, the Colorado Tourism Office helped bring Michelin recognition to Colorado—elevating the state’s culinary landscape onto a global stage. This collaboration highlights Colorado’s innovation, agricultural richness, and commitment to excellence in hospitality. Michelin distinctions generate international awareness, increase destination appeal, and reinforce Colorado’s position as a premier travel experience beyond its natural beauty.
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Sundance Film Festival – Boulder, Colorado
The iconic Sundance Film Festival has announced its move to Boulder, Colorado, marking a transformative moment for the state’s creative and tourism economy. This transition positions Colorado as a global hub for independent film, storytelling, and cultural innovation. The Festival’s presence is expected to drive significant economic impact while deepening Colorado’s reputation as a place where art, entrepreneurship, and mountain-town authenticity converge.
Sign up for updates: https://www.sundance.org/newsletter
Learn more: https://www.bouldercoloradousa.com/
2026 Legislative Reception
CADMO gathered in Denver on January 28th to host the 2026 Legislative Reception.
Together we enjoyed conversation and messaging noting tourism is an essential investment in Colorado’s future. In addition to being marketers, our members are conveners. They are partners and problem solvers. Our members are deeply committed to the long-term health of our communities and our state.
Sponsors for the event included:
Summit: Visit Aurora, Visit Denver
Blue Sky Days: Visit Boulder, Visit Fort Collins
Stargazing Nights: Colorado Gaming Association, Miles Partnership, Visit Estes Park, Visit Colorado Springs, Visit Glenwood Springs
Whispering Pines: MMGY
Aspen Leaf: Visit Greeley, Visit Moffat Co., Tour Colorado, Visit Pueblo, Breckenridge Tourism Office, Steamboat Springs.
Beverage Sponsors: Bookcliff Vinyards, Colorado Wine, Colorado Association of Viticulture & Enology, Horse & Dragon Brewing, Lumpy Ridge Brewing
2025 Governors Conference
Members of the Colorado Association of Destination Marketing Organizations (CADMO) gathered in Colorado Springs for the 2025 Colorado Governor’s Conference on Tourism. This annual event brings together tourism leaders, destination organizations, industry partners, and state officials from across Colorado to discuss the future of the state’s visitor economy.
Throughout the conference, CADMO members participated in educational sessions, networking opportunities, and industry discussions focused on destination management, marketing trends, and collaborative strategies that support Colorado communities and their tourism economies. The gathering provided an opportunity for members to connect, share insights, and strengthen partnerships that help advance responsible and sustainable tourism across the state.
