Resources, Statewide Insights, and News
The Colorado Tourism Office, is a division of Colorado Office of Economic Development and International Trade, which leads statewide efforts to strengthen Colorado’s visitor economy.
According to the most recent Economic Impact data, tourism generates tens of billions of dollars in annual visitor spending, supports hundreds of thousands of jobs across urban and rural communities, and delivers critical state and local tax revenue that funds infrastructure, public safety, and quality-of-life investments. These findings reinforce tourism as one of Colorado’s most resilient and collaborative economic drivers.
Together, these statewide initiatives reflect a shared commitment to stewardship, economic vitality, creativity, and collaboration. As you explore these resources, we invite you to connect, learn, and engage in shaping the future of Colorado’s visitor economy which is grounded in professionalism and guided by our true Colorado State of Mind.
Get Your Resources Here
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Colorado Tourism Office
The mission of the Colorado Tourism Office is to empower the tourism industry by inspiring the world to explore Colorado responsibly and respectfully. We accomplish this goal through a statewide collaboration with destination marketing organizations, local communities, and private businesses. The Colorado Tourism Office seeks to advance the strength and resilience of the entire industry through collaboration, inclusivity, innovation and leadership.
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Colorado. com
This is the Colorado Tourism Office customer-facing platform, Colorado.com, inspires travelers worldwide while highlighting communities across the state.
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Care for Colorado
CTO’s Care for Colorado program reflects a Colorado State of Mind—encouraging responsible travel, stewardship of natural resources, and respect for local communities. It equips destinations and partners with messaging and tools to balance visitation with preservation, ensuring Colorado remains vibrant for generations to come.
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Colorado Creative Industries
The Colorado Creative Industries program administers the Colorado Creative Districts, recognizing communities where arts and culture drive economic vitality and placemaking. Creative Districts strengthen local identity, attract visitors, and support year round economic activity.
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Colorado Tourism Office - 2024 Economic Impact Report
Take a look at the 2024 full impact report facilitated by Longwoods International. The 2025 Report will be released in July.
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Statewide Economic Data – OEDIT
For broader economic trends, workforce data, industry reports, and policy insights, visit the Colorado Office of Economic Development and International Trade.
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Tourism Tuesday Newsletter
Get your weekly news from the Colorado Tourism Office by signing up for the weekly newsletters.
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History Colorado
In 2026, Colorado will observe two significant anniversaries. We invite you to join us in this opportunity to remember our shared past and imagine our future together.
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Co 150/250
2026 is a year to celebrate — Colorado turns 150 and the nation marks 250 years of independence. All across the state, you’ll find festivals, events, community celebrations and hidden gems waiting to be explored.